Friday, September 8, 2017

Phone Home

What makes this an effective ad for a DVR?


a. celebrity endorsement
b. setting
c. paradox
d. hyperbole





Scroll down for the answer.



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To get this question, you must first recognize that this is an allusion (reference) to the movie ET.  There is a very famous scene of the kid riding his bike through the air in front of the moon.

A DVR allows a person to watch a recording anytime they want to, so the ad changes the setting of the scene to daytime to show this.

b. is the correct answer.

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