Friday, March 27, 2020

Phone Home

What makes this an effective ad for a DVR?

a. celebrity endorsement
b. setting
c. paradox
d. hyperbole

Scroll down for the answer.

To get this question, you must first recognize that this is an allusion (reference) to the movie ET.  There is a very famous scene of the kid riding his bike through the air in front of the moon.

A DVR allows a person to watch a recording anytime they want to, so the ad changes the setting of the scene to daytime to show this.

b. is the correct answer.


No comments:

Post a Comment