Friday, February 9, 2024

The Incredible Journey

 Watch this ad that was pulled from the Superbowl 2015:

What literary term is driving the humor and impact of this ad?

a. paradox
b. metaphor
c. situational irony
d. archetype

Scroll down for the answer.

c. is the correct answer.  Situational irony is when the unexpected happens.  Since we expect this be a heart warming feel good ad the sudden twist at the end leaves it memorable.  The other thing driving this ad is allusion since it is playing off of a similar ad that played the year before for a different company.

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