Watch this ad that was pulled from the Superbowl 2015:
What literary term is driving the humor and impact of this ad?
a. paradox
b. metaphor
c. situational irony
d. archetype
Scroll down for the answer.
________________________________________
c. is the correct answer. Situational irony is when the unexpected happens. Since we expect this be a heart warming feel good ad the sudden twist at the end leaves it memorable. The other thing driving this ad is allusion since it is playing off of a similar ad that played the year before for a different company.
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