Tuesday, June 2, 2020

Ajax Cleaner

Look at the advertisement below:

What is the most likely reason that the company chose to name their cleaning product Ajax?

a. because words that begin with "A" come first alphabetically
b. The last name of the creator is "Ajax"
c. Their cleaner is strong, just like the Greek mythology hero Ajax
d. It is just a word that someone made up that sounded like a good cleaner name

Scroll down for the answer.

a. is incorrect.  While it does come first alphabetically, since products are not normally listed in alphabetical order, it does not help their product placement
b. is incorrect. 
c. is correct.  Mythology allusions are very popular in product names. The allusion brings the ideas associated with the alluded object to the product.
d. is incorrect. The fact that the question was asked leads us to think that there is an important reason.